Cottonwood Residential News


Announcing the Cottonwood Residential 2016 Leadership Conference
Salt Lake City, Utah - February 5, 2016

Cottonwood Residential is pleased to announce its 2016 Leadership Conference at the Chateau Elan Winery & Resort in Braselton, GA, conveniently located 40 miles from Atlanta.

The event takes place Tuesday, April 19th through Friday, April 22nd. It will be attended by Cottonwood’s national group of Community Managers, Service Managers, Regional Managers and Corporate Executives.

The 2016 Leadership Conference is designed to continue honing Cottonwood’s leaders in areas from best practices to green initiatives, and from marketing to management. Attendees will participate in group trainings and small group learning tracks designed to further development within their roles.

Key partners and sponsors will also be invited. A trade show exposition will be held on Tuesday, April 19th, allowing Cottonwood’s national service providers face to face contact with decision makers from every level of the organization.

Those interested in joining Cottonwood as event sponsors are invited to reach out to Annette Folch, Director of Operations and Education. She can be reached at (801) 449-3352.

Cottonwood Residential Acquires Altis Highland Park in Tampa, Florida
Salt Lake City, Utah – January 4, 2016

Cottonwood Residential acquired Altis Highland Park in Tampa, Florida on December 21, 2015. This unique, class-A property features 239 units with modern amenities including USB charging stations, granite counter tops, stainless steel refrigerators and designer tile bathrooms.

Each of the contemporary studio, 1, 2 and 3 bedroom apartments blends high-end amenities with nearby world class golf and the cultural scene of Tampa’s Westchase neighborhood.

Brandy Hall, Vice President of Operations at Cottonwood Residential, was on site at the property on the first day of the transition. “This is an amazing community. We’re so thrilled to own and manage such a wonderful place for our residents to call home.”

Altis Highland Park is the seventh property owned or managed by Cottonwood Residential in Florida. It also joins sister property, 456 unit Sanctuary at Highland Park, as the company’s second fully-owned property in the Tampa market.

“This acquisition shows how Cottonwood is continuing to grow its multifamily portfolio with exceptional assets in strong markets. We’re pleased to bring this kind of value to our investors, and to offer this level of amenities to residents,” remarked Chad Christensen, President of Cottonwood Residential.

Cottonwood Residential Ranked #6 in NMHC Top 50 for Reputation
Salt Lake City, Utah, December 2, 2015

Cottonwood Residential has worked to position itself as a customer-focused company in its approach to customer reviews. The company’s multi-year effort to improve its reputation scores continues to pay dividends as rankings were recently released by J Turner Research. Cottonwood was recognized for being ranked #6 nationally for customer satisfaction.

Annette Folch, Director of Operations and Education, remarked: “We train and instill service at every level. We want to create a better overall experience for the resident. That’s the bedrock of our success with online reviews.”

According to findings released in August 2015 by UK-based BrightLocal, 92% of consumers read online reviews. Apartment searchers are increasingly taking part in that trend, basing their apartment rental decision on comments and ratings made by others.

“Marketing is no longer about delivering a message. It’s about delivering on our promises. It’s thrilling to see what we’re doing on site and how it’s creating positive word of mouth online,” says Matt Bullock, Director of Marketing.

The company continues to emphasize that all feedback is welcome. Any current or former residents, in addition to guests who have visited a nearby community, are encouraged to submit a review on Google, Yelp, or ApartmentRatings.com.

Cottonwood Residential Now Managing for The Kislak Organization
Salt Lake City, Utah, November 2, 2015

Cottonwood Residential is pleased to announce seven new properties under management from The Kislak Organization. The Cottonwood portfolio increased by 1,630 units managed across properties in Florida and Texas.

According to Debra Spohn, Senior Vice President of Property Management, “We’re thrilled to welcome these communities to Cottonwood. They are excellent properties with strong teams. It’s a win-win for Cottonwood and Kislak.”

Cottonwood Residential, headquartered in Salt Lake City, Utah, is a fully integrated real estate investment company. Its operating officers have been focused solely on the multifamily sector since 2004. The firm currently owns and/or manages 21,941 multifamily units in 18 states.

2014 Award Winners Recognized at Annual Leadership Conference
Salt Lake City, Utah, October 16, 2015

Park City, Utah - July 9, 2015 - Cottonwood Residential honored members of its national property management team during its Annual Leadership Conference retreat at Stein Eriksen Lodge in Park City, Utah.

“As Cottonwood continues to grow and mature, we continue to see extraordinary leaders develop at every level in our organization,” said Debra Spohn, Senior Vice President of Property Management.

Annette Pena, Director of Training and Operations, remarked, “Our 2014 award winners are like many in our organization: true professionals with so much heart and soul for their teams and communities.”

The following awards were presented at the Thursday, July 9 Gala Event and Awards Ceremony.

• Community Manager of the Year: Tara Cruz, Plantations at Haywood, Greenville, SC
• Service Manager of the Year: Kenneth Clark, Oak Ridge – Austin, TX
• Assistant Community Manager of the Year: Sonya Turner, Cason Estates – Murfreesboro, TN
• Service Technician of the Year: Pablo De La Garza, Retreat at Stafford – Stafford, TX
• Leasing Consultant of the Year: James VanHorn, Oaks of North Dallas/4804 Haverwood – Dallas, TX
• Groundskeeper of the Year: Fred Worthy, Knoxville Pointe – Dunlap, IL
• Rising Star Award: Crystal Dukes, Corporate Office – Salt Lake City, UT
• Regional Manager of the Year: Jerri Risch – Raleigh, NC
• President’s Leadership Award: Matt Bullock, Director of Marketing – Salt Lake City, UT